What enters my mind when authors as me if they should run ads on LinkedIn for their book…. You’re competing for clicks against huge software companies that can afford to pay $5 per click on an ad. So let’s talk about Meta ads instead. Thank you to our Chief Marketing
Dave Chesson of Kindlepreneur reached out about a deal he’s running for Publisher Rocket software and Mastering Keywords and Category Course. He offered to pay me commission for anyone that purchased.I thought it would be more ethical to tell him to instead not pay a commission and just discount the
I entered the book marketing world falling for a scam. Now, I’m grateful for it as ShelfLife wouldn’t exist if that never happened. That scam was thinking that becoming a “Bestseller” was going to mean that I had real people reading and learning from my book. Turns out, all you
Dream came true getting breakfast with previous client Nir Eyal, NYT bestselling author of Hooked and Indistractable, last week in Singapore. He challenged me to go standing wave surfing with him (he’s a pro)!I conveniently couldn’t go as I had to move my flight up back to the US 😉
Currently in Singapore! Anyone based in Singapore? Got interviewed by marketing legend Allan Dib about the current state of paid ads for books, the framework for properly marketing a book, and how I’m a fake Australian. Listen here. 3 Secrets 2 Links 1 Quote “You can fix anything but a blank
3 Secrets 2 Links 1 Quote “You know how advice is. You only want it if it agrees with what you wanted to do anyway.”~John Steinbeck
Andddddddddddd we’re back. A very happy new year to you and your loved ones 🙂 We’re excited to be welcoming Joseph Nguyen, author of NYT Bestseller Don’t Believe Everything You Think (currently #17 on the Amazon Charts), to our company board of advisors. Joseph has been an invaluable resource as we work
LOL Okay, back to book marketing… An Amazon review is when someone who not just clicks 1-5 stars but also writes something about your book to be added along with a 1-5 star rating. Someone does not need to write a review; they can just click 1-5 stars which will
Getting Lucky “I am a great believer in luck. The harder I work, the more of it I seem to have” -Coleman Cox Dr. Shefali released her first book The Conscious Parent in 2010, and it didn’t sell for years. She was passionate about her message and constantly told people
On way way to Virginia the girlfriend to meet my parents – wish me luck! 3 Secrets 2 Links 1 Quote “If it is to be, then it is up to me” —Doug Evans on Before The Bestseller
3 Secrets 2 Links 1 Quote “Not all marketing people are writers, but all writers must learn to be marketers.” – Joanne Kraft
3 Secrets 2 Links 1 Quote “The bookends of success are starting and finishing. Decisions help us start; discipline helps us finish.”~John C. Maxwell
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