LOL
Okay, back to book marketing…
An Amazon review is when someone who not just clicks 1-5 stars but also writes something about your book to be added along with a 1-5 star rating. Someone does not need to write a review; they can just click 1-5 stars which will count towards your Amazon rating count.
An Amazon review is different from an editorial review which you add to your products listing page. It is a review that someone notable gives you outside of Amazon. You can use these in your marketing efforts as well, but are not included in your Amazon ratings count.
3 Secrets
- The 100 Myth: Many people believe that Amazon starts sending love your way at around 100 Amazon ratings. Truth is, there is not some specific number of ratings that Amazon starts pushing your book on their platform. I believe this actually comes from the fact that if you have 100 ratings from legitimate readers who read within your niche, you’ve given Amazon enough data to be able to start promoting your book to the right people organically or with Amazon Ads. Amazon makes money when a book sells, so they actively work to collect data about who your book is for. With 100 ratings, they know what people who read your book also read, so they can make more informed conclusions about who your book is for.
- I don’t often recommend pay-for-review services, but not for the reason you might think. The issue with those services is that you’ll usually get a bunch of people to review your book who don’t usually read within your genre. If you have a book about time management and have a lot of reviews from readers who usually read steamy romance, Amazon will have no idea who your book is for, and you might struggle with organic sales and running ads on Amazon. Ensure the people you’re getting reviews from read within your niche.
- After interviewing and working with hundreds of authors, the best way to get them is one by one. Even Michael Bungay Stanier (who has 1,000,000+ copies sold of The Coaching Habit, which currently has over 15,000 ratings on Amazon) will tell you that he started off collecting reviews one by one. That’s why it’s so important to ask every guest you’ve had on your podcast, every host who interviewed you, every person who compliments your book, and each subscriber to leave an honest review.
2 Links
- Tis the season including “Award Season” and authors who have collaborated with ghostwriters may be interested in the ANDY’S, which recognize outstanding nonfiction partnerships. The Andys require joint submission by both author and writer and the deadline for submissions is December 31, 2024. Interested? Submit here.
- Case Study: The Pricing Roadmap author Ulrik Lehrskov-Schmidt came on Before The Bestseller to talk about how he uses his book to bring in 1M+ Revenue for his business. Listen here: https://www.advancedamazonads.com/podcast
1 Quote
“Success isn’t always about greatness. It’s about consistency.
Consistent hard work leads to success. Greatness will come.”
~Dwayne “The Rock” Johnson
