Dave Chesson of Kindlepreneur reached out about a deal he’s running for Publisher Rocket software and Mastering Keywords and Category Course. He offered to pay me commission for anyone that purchased.
I thought it would be more ethical to tell him to instead not pay a commission and just discount the software even more for you all since I believe in the product as extremely helpful for authors.
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If you’ve considered it or need help with bestseller tags, backend keywords, or Ads research – you can grab yours here TODAY only for this cheap.
You also get your money back if you don’t like it.
Again, I make nothing from your purchase.
3 Secrets
- Put yourself in a position to get lucky. What is it they say? You can’t win the lottery if you don’t play?I’m not telling you to go play the lottery but my point is that if you don’t get books in the hands of real people whose problem you’re solving for, you’re not giving yourself a chance to win. You won’t have a chance to win the “bestseller” lottery.
Dr. Shefali released her first book, The Conscious Parent, in 2010, and it didn’t sell for years. She was passionate about her message and constantly told people that Oprah needed to hear about it. Eventually her intentions spread and she made it onto Super Soul when someone she spoke to happened to have a connection. (This is a friendly reminder to tell someone about your book today and what you hope to achieve with it.)
The Four Agreements also exploded when Ellen Degenerous recommended the book to Oprah on her show in 2001. The book shot to the top of the charts.
Over ten years later, in 2013 Oprah (after she had launched Super Soul Sunday), again promoted the book in an interview with author Don Miguel Ruiz and the book once again shot to the top of the charts. This time – it stayed there.
You might be thinking, “Yeah of course their book sold, it was on Oprah and Ellen for goodness sake! Give me something to work with here.” Seeding copies is putting yourself in a position to get lucky.
Ever wonder how Rich Dad Poor Dad became the #1 personal finance book of all time? Rich Dad Poor Dad author Robert Kiyosaki initially sold his book at a carwash. You know, the one with foamy bubbles? Air fresheners as far as the eye can see? A less than usable bathroom to use while you’re waiting? Yes, A CARWASH! A reader who purchased Kiyosaki’s book at the carwash sent it to a friend – who was a leader of a tightly knit organization with thousands of people. It soon became mandatory reading for the organization which also began to fly Kiyosaki around the world to speak to its members.
All it can take to make your book, brand, or life big, is one person to believe in your story, but to get to that one person, you need to put yourself in a position to get lucky. - Why did Rob Fitzpatrick only need to seed 1,000 copies of The Mom Test or Write Useful Books? Because his 1,000 were purely people whose problem he was solving.
Promoting your book to your college friends or getting your friends to buy it is similar to just creating an author website – it’s instantaneous gratification but a week or two later, you realize it did nothing to get your book in the hands of the right people.
Now, maybe you are actually solving your family and friends’ problems but the point is that unless you’re actually putting your book in the hands of people whose problem you’re solving, those people won’t recommend your book and there will be no further word of mouth.
Focus your efforts on getting your book in the hands of readers whose problem you’re solving and you’ll save years of effort and thousands of dollars. - Why do most books launching on Amazon sell a few hundred copies over the first few days and then never sell another copy again? Why don’t most podcasts make it more than six months? Why do most website blogs start strong with a blog a week for ten weeks and then silence?
Here’s how it usually works:
1. We dedicate ourselves to what we know we need to be doing (like launching a book).
2. During that first week, we’re motivated and dedicated to seeing this thing through.
But then we get busy, skip a week of posting on our chosen social media platform, and never get back to it.
3. We frustrate ourselves with projects we knew had a chance, but didn’t properly execute – and therefore didn’t achieve the result we wanted. We try to make up for it by putting ourselves into a new project which won’t receive our full attention either.
The real enemy is focusing on the work itself – instead of building the system that’s going to get it done with or without you, so it actually builds an audience, builds relationships, and reaches its full potential.
2 Links
- The great David Jenyns had me as a guest on Business Processes Simplified Podcast. We talk about how to build a team and systems around you to market your book for you. Watch us here.
- Actual bestselling author Brad Stulberg comes on Before The Bestseller to tell us exactly how he’s sold over 100,000 copies of his books and what strategies are most usable for you. Listen into our chat here.
1 Quote
“Never be afraid to sit a while and think.” – Lorraine Hansbury
