Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast | Before the Bestseller 158

We’re back with Thomas Umstattd Jr., author, award-winning speaker, and  host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that help authors turn their books into lasting assets. As the founder of the Patron Toolbox, he

Listen Now

Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast | Before the Bestseller 157

This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who

Listen Now

Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls | Before the Bestseller 156

We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 25 years as a clinical psychologist, she turned her focus fully to writing

Listen Now

750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos | Before the Bestseller 151

We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. After more than twenty years of relentless reporting, Tom’s work reshaped one of America’s most infamous stories and became a publishing phenomenon, selling

Listen Now

75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers | Before the Bestseller 149

We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process! alone has 75,000

Listen Now

Process! | Mike Paton | Before the Bestseller 148

What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help

Listen Now

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.