Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers | Before the Bestseller 149

We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process! alone has 75,000

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Process! | Mike Paton | Before the Bestseller 148

What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help

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From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim Murphy | Before the Bestseller 146

We’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions, CEOs, and elite athletes, Jim brings over 15 years of experience helping people live and lead with purpose. His book Inner Excellence, now translated into 27 languages,

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Inner Excellence | Jim Murphy | Before the Bestseller 145

Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and system he’s shared with professional athletes, CEOs, and world champions around the globe. His work is all

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The Guide to Going Viral | Brendan Kane | Before the Bestseller 143

What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once gained

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Book Series Episode 15: Gatekeepers | Before the Bestseller 139

Today we’re on Episode 15 of our 18-part series Before the Bestseller, and we’re digging into a topic that can quietly make or break your book’s reach: gatekeepers. These are the people your readers already trust—think podcasters, bloggers, authors, and professionals—and earning their support can take your book much further than

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