We’ve had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms.
Today we have Steve Harrison, the co-founder of authorsuccess.com, who will share his experience being on the other side of the coin and utilizing PR to promote authors.
Steve’s company has helped successfully promote the books of 15,000 non-fiction authors including Chicken Soup for the Soul and Rich Dad, Poor Dad. Their clients ranged from showing up on Good Morning America, The Today Show, Fox News, ESPN among many others.
Tune in to learn from an experienced PR expert how to build your brand. Steve also shares about understanding the media and how you can serve them, finding the best PR firm for your book, and how Robert Kiyosaki worked with them.
This episode also shares insight into why authors failed in their PR efforts and the delineation of where the PR firm’s work ends and the author’s work begins in terms of marketing and promotion.
If you want to learn more about Steve and his work, visit https://authorsuccess.com/ and get your free report