In the previous episode, Leidy Klotz shared with us the concept of his book–Subtract. For this episode,  we’re focusing on the successful marketing tactics behind the book’s launch and promotion.

To give you an idea, Leidy’s background focuses on teaching and research. He did not have any following on social media except for his family, friends, and acquaintances. Most of our listeners also come from that background, so in this interview, we’re pulling back the curtains on how to successfully market your book from the ground up and where to get the help needed to springboard to your success.

Leidy needed to figure out how to market a book without any leverage, the mindset shifts that are needed to focus on marketing and promotion, including how working with a publisher helped versus becoming self-published.

He also shared what he found to make the most waves in terms of organically marketing his book, where he focused his energy, and what was his strategy to get picked up by a book agent, how to get blurbs, and how to find a publisher to work with.

To learn more about Leidy Klotz and his book, check out this link here.