David came back on to talk about how he’s sold thousands and thousands of copies of Systemology and how he used the same principals to build out his marketing around the book. As one of our mutual friends says “random acts of marketing don’t work” and so in order to build anything lasting and valuable – you need to build systems.
Here’s David Jenyns back on to talk with us about his book marketing.
systemology.com
Book
3 secrets, 2 links, 1 book Reader, There was so much book marketing wisdom in last week’s Before The Bestseller episode with Mike Michalowicz (listen here), it was bound to overflow into this 3-2-1 edition too. Sorry not sorry 🙂 3 | Book marketing secrets 1. Front Loading Front-load the book. Mike estimates that of 1,000 buyers, only about 200 open the book, about 80% of those finish chapter one, and just 10–20% finish the whole thing. So your best ideas belong in the first chapter or two….
For our 200th episode of Before the Bestseller, today’s special guest is Ryan Levesque, founder, seven-time Inc. 5000 CEO, and #1 national bestselling author of Return to Real. Ryan has
3 secrets, 2 links, 1 book Reader, Countless publishing industry insiders repeat some variation of this line: “It’s the author’s job to sell the first 10,000–20,000 copies, and it’s the book’s job to sell the next million.” The quicker your reader gets to the end of the book or takes something away, the quicker they’ll recommend it. How do you engineer that? That’s what today is about. 3 | Book marketing secrets 1. Mike Michalowicz’s formula for books that keep selling: SOI × DOI × EOI Most…
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