David came back on to talk about how he’s sold thousands and thousands of copies of Systemology and how he used the same principals to build out his marketing around the book. As one of our mutual friends says “random acts of marketing don’t work” and so in order to build anything lasting and valuable – you need to build systems.
Here’s David Jenyns back on to talk with us about his book marketing.
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Today we welcome back Sierra Melcher, a publishing strategist and CEO of Red Thread Books, where she works closely with nonfiction authors to turn their ideas into clear, strategic books that support
Reader, Today, we’ll continue with takeaways from a recent book launch we had the opportunity to quarterback.A quick refresher on the launch:We partnered with neurofeedback expert Michael Cohen to launch The Mind Rewired, using a cost-efficient, multi-channel strategy tailored to his existing platform and $8.2K budget. By focusing on reader seeding, ads, and owned audiences, we set a goal of 650 copies in 3 months, but surpassed it in just 30 days, seeding 699 copies while spending only about…
Our special guest for today is Sierra Melcher, CEO of Red Thread Publishing, who has guided over 350 authors across 28 countries to write and publish meaningful nonfiction that actually serves
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