Last episode – Kary helped us to stop from being hacked by the modern world. This week he tells us how he’s sold the 10s of thousands of books he has, and used them to propel is brand and business. He’s also the founder of Igniting Souls Publishing where they’ve worked with authors like Dan Sullivan, Justin Donald, Jim Edwards, and many others so I thought he’d be a fantastic resource on what actually moves books.
Sierra Melcher, CEO of Red Thread Books, on Goal-Driven Book Marketing, Conference Strategy, Book Seeding, Goodreads Giveaways, Reviews, and Long-Term Momentum | Before the Bestseller 175
March 30, 2026
Today we welcome back Sierra Melcher, a publishing strategist and CEO of Red Thread Books, where she works closely with nonfiction authors to turn their ideas into clear, strategic books that support