Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller,  where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid methods that could truly make a difference. 

In this episode, we unpack a handful of lesser-discussed strategies nonfiction authors use to get their books seen, shared, and—sometimes—stocked in places you might not expect.

We dig into things like BookBub Featured Deals, smart ways to run Goodreads giveaways, what it actually takes to get your book into airport bookstores, and whether Instagram influencers or press releases are still worth your time. If you’ve ever wondered which paid tactics really make a difference—and which are more hype than help—this episode breaks down the facts, the surprises, and what really works today.

Mastering the less obvious paths—those quiet, overlooked strategies—can open doors others don’t even see, giving you an edge that goes beyond the usual noise.