IT’S ALIVE!!!!!

If you want all the tips shared over the last 3 years in these newsletters then grab your copy here.



Email be back a screenshot of your purchase + review and I’ll send you a link to sign up for a FREE 20 minute book marketing consultation with yours truly.

“It’s the perfect book for sales-hungry nonfiction authors: No BS. Insider tips. Industry secrets. And plenty of case studies to make it come alive.”​
​– Dan Heath, author of Reset and Upstream, co-author of Switch and Made to Stick (1,000,000+ books sold)

Also join me LIVE today at 8:30 AM PST / 11:30 AM EST to talk about the best non-fiction book marketing tactics I’ve learned from authors who have sold millions of books. Just click here here to join.

3 Secrets

1. Get into bookstores without paying. Cosmo P. DeStefano of Wealth Your Way goes into each bookstore and asks the clerk if they would like to give shoppers a free bookmark. They usually say sure and he leaves them with a stack of them that have a quote from his book and a QR code to buy it on Amazon. If he has extra time, he’ll randomly skim the available books and slip a bookmark inside ones that he thinks would have common readers.
   
2. Reader seeding means to get a book in the hands of your ideal reader. A recent court case brought to life the fact that publishers make more than 90% of their profit from books they published more than six months ago and put 2% of their effort into promoting and selling those books. Think about this: they know the long-term profitability of books comes from word of mouth. To reach word of mouth, you need to commit to getting a few thousand copies into the wild. By setting a goal for the number of copies you’re going to seed in the market, you finally know what you’re working towards. Set your seeding goal somewhere between 1,000 and 20,000 copies. Focusing on seeding copies into an echo chamber like a mastermind group will allow you to seed fewer copies. Give two copies of your book to people. The best way word spreads about a book is from person to person. If you give someone an extra copy of your book, it forces them to think, “Hmmm, who do I know who actually needs this?” It’s one of the easiest ways to get your book into the hands of people whose problem you’re solving.
   
3. Find systematic recommenders who will recommend your book to readers. Katrina Ubell just did this with How to Lose Weight for the Last Time. She worked with a few doctors who got value from what she teaches and so they started to recommend it to other doctors who also recommended the book to their patients. For Before The Bestseller, we’re sending boxes of books to publishing companies to convince them to recommend it to their authors.

2 Links

1. How do you sell a million books? That’s exactly what Garrett Gunderson of What Would the Rockefellers Do? came on the podcast to tell me. Listen in here.
   
2. Want your name/brand all over the internet so when people google you, your book shows up? Use Send2Press to publish your website/name/title to 700+ pages. (Thanks Anna David for this tip) I used it for my book just now and go ahead and google me or Before The Bestseller to see how well it worked.

1 Quote

“Everything you want is on the other side of fear.”
– Jack Canfield