Today is all about going viral thanks to what I learned speaking with Brendan Kane who just released The Guide to Going Viral. Here are the top secrets I pull from our chat. Listen to the full conversation here. 3 Secrets 1. Stop the scroll: Start every video or post with a pattern-disrupting hook that visually or emotionally breaks the scroll. Think weird, bold, contradictory, or highly specific.Kane emphasizes that the first 3 seconds determine whether someone keeps watching. If they don’t…

Want a free private book marketing coach? Specific advice based on how many copies you’ve sold, what your goals are for your book, and what strategy should you be focusing on? We’ve put everything we know into a new feature on our website that has been trained on our combined marketing knowledge.We (of course) appropriately named it BookMark!BookMark is your new book marketing AI coach. I’d love for you to play with him! Just go to www.getshelflife.com and click on the little comment button…