3 secrets
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Reader, Having sold a million copies, author Mike Michalowicz writes in Get Different that we have a responsibility to market. “If you’ve created something better than what’s out there, you’re actually doing a disservice to people by not marketing it.” The fear of being selfish holds back a surprising amount of would-be bestselling authors. The next time you’re unsure whether to send your pitch, hand your book to someone, or reach out to influencers – think about the people who will have to…

Reader,A little story to kick of the 321 today.Ask for a book recommendation from anyone in business and they’ll give you How to Win Friends and Influence People by Dale Carnegie. No wonder it’s sold over 30 MILLION copies. Dale Carnegie was born into poverty in 1888 on a farm in rural Missouri. During his primary years of education he developed a love for public speaking. After school he went on to become one of the leading sales people for Armour & Company selling bacon, soap, and lard. He…

Reader,Let’s chat about book pricing: 3 Secrets: 1. KDP Select Promos For those who have self-published titles in Kindle Unlimited (KDP Select), you have the ability to discount the price of your book for 7 days every 90 days. If your book isn’t selling more than 10-20 copies each month, you’re shooting yourself in the foot by not utilizing it. You can sign up for it here: https://kdp.amazon.com/marketing/manager 2. What to price your book? When it comes to book pricing over the long run,…

Reader,”I’m not even supposed to talk about this but I don’t care””I’m really not supposed to talk about this, what the hell” 2 lines pulled from my recent interview with Tom about the writing of his book and the publishing company that almost ended it.and so for this week, I want to focus on a very different type of author than I usually do….NYT bestselling author Tom O’Neill we talked about his book that started as an attempt to write an anniversary article in the late 90’s and turned…

Reader,After getting asked for years if we do fiction, the answer is now YES!We’ve had some great success so far – check out what NYT Bestselling author Marshall Karp has to say about us: If you’re one of the fiction authors who’s been waiting for this, let me know and we can see if it makes sense for us to support you! Today’s 3-2-1 is inspired by a question I got from newsletter reader Dr. Esly: They’re not alone! It’s a question I get often.What are virtual assistants? (VA’s) VAs are…

Reader,Let’s get right to it: 3 Secrets: 1. How Daniel Pink accidentally marketed his book Daniel Pink wrote a book titled The Power of Regret. He had 16,000+ people fill out his survey on regret as research for the book. He included responses throughout the book. Although seemingly just collecting responses for the survey, he was also building an email list to promote the book once it went live. He DID NOT intend for it to work this way but it did. Think how you can bring people along for…

Reader,May I please ask you for a quick favor?If you’ve got a copy of Before The Bestseller laying around, would you be so kind as to leave a review for it here 🙂 You already did?!?! Then these flowers are for YOU! That’s it, now back to you! 3 Secrets: 1. Find your core readers: How the heck do you initially build a small army of readers who will promote your book? Bestselling Author Mike Michalowicz did this accidentally with his book, Profit First. He got the book in the hands of a few…

Reader, G-day! Straight to the meat and potatoes today: ALL (well mostly) ABOUT LinkedIn… 3 Secrets: 1. Use your SSI score to improve your reach: Thanks to Navid Nazemian of Mastering Executive Transitions for this tip. Did you know LinkedIn scores your account? It’s called your Social Selling Index which breaks down how well you’re doing in 4 areas:1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful…

I take a photo of my bookshelf I upload that photo to chatGPT I ask chatGPT to tell me what I should read next Is your book on that list? That’s what today is about. BUT FIRST Freshly back from reporting for Uncle duties in Virginia 🫡 Secondly…my good friend Susan Friedmann of the one and only Book Marketing Mentors podcast is hosting Book Marketing Summer Camp. Use code SUMMER50 at checkout for the Basic Bunk level. ($50 OFF) An accountability partner is invaluable so let Susan be that for…

Today is all about going viral thanks to what I learned speaking with Brendan Kane who just released The Guide to Going Viral. Here are the top secrets I pull from our chat. Listen to the full conversation here. 3 Secrets 1. Stop the scroll: Start every video or post with a pattern-disrupting hook that visually or emotionally breaks the scroll. Think weird, bold, contradictory, or highly specific.Kane emphasizes that the first 3 seconds determine whether someone keeps watching. If they don’t…

Want a free private book marketing coach? Specific advice based on how many copies you’ve sold, what your goals are for your book, and what strategy should you be focusing on? We’ve put everything we know into a new feature on our website that has been trained on our combined marketing knowledge.We (of course) appropriately named it BookMark!BookMark is your new book marketing AI coach. I’d love for you to play with him! Just go to www.getshelflife.com and click on the little comment button…

Got my first one star review! “If everyone who wrote a book did this they would all be bestsellers” sounds positive to me! Anyway…Today is all about your Amazon product page (how your book looks to potential readers on Amazon). Thank you Wendy Haan for your question that inspired today’s 3-2-1!Why are we covering this? Whether you’re a traditionally published author with a publisher that handles your listing….. or a self published author in charge of your own publishing…It’s absolutely…