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Your dedicated PR agent but 95% cheaper.

For busy nonfiction authors who want mentions in top publications without $30k retainers or dozens of hours each week.

ShelfLife PR Agent was born from a question Alex asks every successful author: “What was the biggest waste of time or money marketing your book?” 
99% answer: traditional PR.

  • Put PR on autopilot — we find and respond to relevant media requests for you.
  • Get the internet excited about your book while you sleep.
  • Future‑proof your discoverability in a world where AI drives book recommendations.

Join the waitlist for ShelfLife PR

Founding members lock in $50/mo and get access to all future ShelfLife AI Agent products before prices go up.

How It Works

Trains On You

ShelfLife PR reads your book, listens to your podcast episodes, and makes sure it knows you almost as well as you know yourself.

Searches For Opportunities

Every morning it searches journalist requests and relevant queries needing your expertise.

Drafts Your Pitch

Ghost‑writes a pitch in your voice and emails you for quick edits and approval.

Submits For You

Upon approval, it submits on your behalf to the journalist.

Earns Coverage

You and your work gets features in top publications across the country while you sleep for the price of a dinner for two.

Before

The author or their team figure out which journalist questions were relevant to them (which takes time reading through each query every day), and then draft and edit a pitch from scratch to answer that question based on their beliefs. Each pitch might take an hour to find and then answer.

Now

The author just receives the draft pitch in their inbox, already written based on what they’ve written on similar topics in the past. They simply approve or edit it and email it back to their AI Agent who does the rest.

Testimonials

Dan HeathAuthor of Reset and Upstream, co-author of Switch and Made to Stick (1+ million books sold)
It's the perfect book for sales-hungry nonfiction authors: No BS. Insider tips. Industry secrets. And plenty of case studies to make it come alive.
John StreleckyAuthor of The Cafe on the Edge of the World (5+ million copies sold)
Before the Bestseller is more than a guide—it's a compass for every author with a message to share and a difference to make. Alex Strathdee has crafted a book that doesn't just teach you how to sell more copies—it reminds you why your words matter in the first place. This is my go to recommendation when an author asks how to get more copies of their books into the hands of readers who will love them.
Mike MichalowiczAuthor of Profit First and The Money Habit (1+ million books sold)
Put your marketing worries to rest and drive book sales like you always envisioned. Thanks to Alex for cracking the code.
Allan DibAuthor of The 1-Page Marketing Plan and Lean Marketing (1+ million books sold)
This book is your blueprint to becoming a bestselling author from the go-to expert in book launch strategy.
Brad StulbergBestselling author of The Practice of Groundeness and Master of Change (150,000 books sold)
A comprehensive guide to book marketing in the 21st century. It's filled with practical insights and ideas to get your book into the hands of readers.
Stephen Snyder MDAuthor of Love Worth Making. (100,000 books sold)
Alex Strathdee's strategies tripled my sales right away. I'm sorry I didn't know about him years ago. Glad he's finally getting the word out!
Nicole GebhardtCEO of Niche Pressworks (Publisher of books by Grant Cardone, Ed Rush, Mike Koenigs & many more)
We ensure our authors publish the right book. This is the blueprint we then give them to make sure that book gets read.
Ricardo FayetFounder of Reedsy
A goldmine of strategies for nonfiction authors serious about turning their writing into a thriving career.
Chandler BoltCEO of SelfPublishing & Self Publishing School
Working with over 7,500 authors, we've learned a thing or two about successfully marketing a book. Any level of non-fiction author will see book sales soar if they just apply what's taught here.
Steve HarrisonCo-founder AuthorSuccess (PR for Rich Dad Poor Dad)
Alex Strathdee has written a must read for authors everywhere. BEFORE THE BESTSELLER is chock full of proven tactics to sell more books. It shows you step-by-step how to take your sales and your impact to a whole new level. Get your copy today!

FAQ

When will it launch?

We’re currently in the final stages of testing with a handful of select authors on pace for opening up to the broader author community by October 30th, if not earlier.

Launch pricing for the first 100 authors will be $50/mo with no minimum amount of months.

Any non-fiction author who doesn’t have $30K to spend on a PR Agent or a dozen hours to spend each week getting themself and their book mentioned in the news.

Built by authors, for authors.

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.