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Reader, Next week, I’ll be co-hosting a live book marketing session (How to Sell More Books Masterclass with Alex Wieckowski) where we’ll break down what’s actually working right now (and what’s a waste of time). Date: April 9th, 2026, Time: 12pm – 1:30pm EST Tickets are $100 (the price of a dinner for two, except instead of overcooked steak, you’ll learn things that WILL change your life). I don’t control the event pricing, but I know life ain’t cheap right now so if you’re one of the first TEN to buy your ticket and email me back, I’ll ship a complimentary print copy of Before The Bestseller to you anywhere in the U.S. Just email me a screenshot of the confirmation page and a physical address to ship your copy to. Okay, now back to 3 final takeaways from this launch… A quick refresher on the launch: *Update* See here for a full breakdown of the launch strategy. 3 Secrets (takeaways) Mike has run in the same circles as New York Times bestselling author Bessel van der Kolk for years—attending the same conferences, working with similar people, and showing up in many of the same places. When we initially met with Mike, we told him now was the time to call in a favor, but not for the reason you may think. Yes, validation from one of the top authors in his space was important, but the ability to use his own words as a bridge for readers of The Body Keeps the Score to walk across to The Mind Rewired is what we were looking for.
We specifically used versions of this quote in Amazon Ads and Meta ads to target readers of The Body Keeps the Score. I can’t overemphasize the importance of having an altruistic mission for your book. Bessel provided a quote to advance the field of trauma recovery. Takeaways: How warm the traffic is that you’re able to send to your product listing determines how much you’re able to charge for the various formats of your book. A reader who hears your message on a podcast and buys into it is going to be willing to spend more than a cold reader who saw the book in an ad. The podcast listener is considered warm traffic because they are going to Amazon with the intent to purchase your book. The reader who found the book through an ad had no desire to buy the book when logging into Amazon. Mike had a few hundred ‘warm’ readers he could rely on to buy the book out of the gates. Additionally, we ran 2 promotions (kbookpromotions and Bookbub) which required the ebook be priced at 2.99 during launch month. If you’ve been following along, you know that I believe prices should remain as low as possible, at least until you’ve seeded 1,000 copies (or even 10,000 for a more aggressive strategy). I was told once that ending with 95¢ instead of 99¢ (for example, $14.95 vs. $14.99) indicates a more intentional and premium offering but I have no data to support that argument. We could have priced the print book at $19.95, but since the author’s goal was first and foremost awareness, we opted for the lower $14.95 print pricing. On the other hand, I know firsthand that, all else equal, Amazon will show the product it can make more money on so we didn’t want to price the print format too low at $9.99 for fear that Amazon might choose higher-margin books within the same niche. Hopefully seeing, our pricing logic gives some insights and questions for you to ask yourself when determining your own pricing. 9. Ongoing marketing This book is a flagship marketing asset for Mike and the neurofeedback field, not some flash-in-the-pan hobby. So our next goal is to seed 10,000 copies. We’re continuing on with 2 core marketing initiatives: If you’d like to steal it, here’s a template we’ve seen work well:
2. Amazon Ads Although the author’s main goal is awareness for neurofeedback we’re still focused on reaching breakeven or better on ad spend in the next 2-3 months. 2 Links
1 Quote “You just can’t beat the person who never gives up.”
Alex P.S. Know someone who needs help marketing their book? We offer a $500 referral bonus 🙂 |