3 Secrets

1. There’s more to editorial reviews than meets the eyes. Yes, it feels good to get fancy-pants people to say something nice about your book. You can be more strategic with these by figuring out who has the same audience as you and focusing your efforts on getting quotes by those people. Essentially what you’re doing is building a bridge for their followers to walk across and find your material. Like your friend setting you up on a date. Thank you Mitch Francis, author of Bad-Ass Solutions for sharing that he sends a copy of his book in an envelope that is clear on one side (window envelope). This allows their assistant to see there’s nothing dangerous in the book and that maybe it’s even from a friend (since there’s a little post it note visible on the clear side) and so should be passed along to their boss.​
   
2. Editorial reviews don’t sell books…by themselves. Next find their audience and share what they said about the book. Some have fan club Facebook groups. Post in these groups that you’re thrilled to have had that person say X about your book with a link. Then advertise your book on Amazon targeting the reviewers books with their own quote. Spend some time figuring out where their people are hanging out and build that bridge in front of them. Thanks again Mitch!
   
3. Whether you or someone working for you is managing your book marketing, time blocking is the way to go. For example, I use Google Calendar to block out what I’ll be working on when. You can use whatever calendar tool you prefer, but plan out what you’re going to get done when.
   – Block out an hour for researching and making a list of specific micro-communities to focus on .
   – Block out an hour for working on texting contacts to leave Amazon ratings.
   – Block out an hour to write a job description for your virtual assistant position.
   
   I also love time blocking as it’s a great way to hold yourself accountable at the end of a week. You have a transcript of how you spent your time, which makes it easier to start asking yourself the question: Can I get someone else to do this for me?

2 Links

1. Eagles player caught reading this book on the sidelines sent it to #1 on all of Amazon. Read about it here.
   
2. Our 2nd most listened to episode of 2024 PR Pitfalls and Triumphs with Book Publicist Master Scott Lorenz. Listen here. New episodes coming soon.

1 Quote

“You know how advice is. You only want it if it agrees with what you wanted to do anyway.”
~John Steinbeck