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Reader, Tell everyone about your book and your vision for it! Dr. Shefali, author of The Conscious Parent, constantly told people that Oprah needed to hear about her book. Eventually, someone she spoke to had a connection, leading to a Super Soul Sunday appearance. Consistently sharing your vision creates unexpected opportunities through extended networks. 3 Secrets Books that genuinely solve problems or provide transformation generate organic word-of-mouth, with readers telling an average of 11 people about books they love. Include 50+ relatable stories that make readers think ‘that happened to me,’ develop unique frameworks and terminology that become part of readers’ vocabulary, and focus on creating ‘aha’ moments readers want to discuss. 2. Write shorter, more focused books that readers can finish in one sitting Multiple successful authors advocate for concise books (50-200 pages) with -> white space, -> full-page quotes, -> and focused content that can be read on a flight. Shorter books have higher completion rates, leading to more readers taking action on CTAs and leaving reviews while the experience is fresh. This approach respects readers’ time and creates more passionate advocates quicker. 3. Write at a simple reading level to reach the widest possible audience Experts recommend writing at a third-grade reading level for general nonfiction, down from the previous standard of fith grade. With 50% of the population having an IQ between 85-100, simple writing ensures accessibility. Even for expert audiences, making content easier to digest increases readership and comprehension. Thus increasing recommend-ability. 2 Links
1 Quote If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But by all means, keep moving.
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