Before the Bestseller

We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media. In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case

Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller,  where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid

In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29—your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors. Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing—when used strategically. This episode distills insights from

Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the most powerful discovery tools in publishing. What actually

Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free?  In this episode of Before the Bestseller Book Series, we explore one of the most underused and misunderstood tools in the book marketing playbook: free reader seeding. This

In this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you’re launching a nonfiction book, your email list isn’t optional—it’s the foundation of your marketing strategy. This is Chapter 25

In this episode, we wrap up Part 2 of the book, Before The Bestseller, by exploring one of the most underrated book marketing strategies: knowing exactly who your book is for and how to reach them. We dive deep into how to define your ideal reader and build clear, actionable reader

In this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing, or event outreach—trying to do it all yourself is a fast track to burnout. From hiring international

Welcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller—covering chapters 14 through 19—and breaking down exactly how to make your book marketing easier, smarter, and actually worth your time.  You’ll learn: Let’s cut the noise and focus

Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! Over the next 18 episodes, you’ll get practical, proven strategies from everything I’ve learned — marketing books, spending over $10 million on campaigns, and working with hundreds

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis

We’re excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, Brandon