Areté: Activate Your Heroic Potential | Brian Johnson | Before the Bestseller 96


We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He’s even got it tattooed on his arm. As a philosopher and educator, he has helped millions of people from around the world, trained over 10,000 Heroic Coaches from more than 100 countries, and developed a transformative protocol that blends ancient wisdom with modern science.

In this episode, we highlight the importance of embracing pain, uncertainty, and hard work to unlock one’s potential. We also explore Brian’s innovative book, which merges stoic philosophy, modern science, and personal experience into 451 concise chapters designed for actionable insights which includes understanding life’s ultimate game, embracing challenges, focusing on energy, work, and love, and prioritizing daily actions. We discuss overcoming fear and laziness through disciplined routines, effective learning strategies, and the balance between self-help and professional guidance. Tune in to learn practical tips for personal growth and mental well-being.

Get to know more about Brian Johnson and his book on his website: 
https://www.heroic.us/arete
You can also check out his book 
here.

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

looking for a laugh today? & a secondary effect of a high book rank: 3 secrets, 2 links, 1 quote

Reader, If you’re in need of a good laugh, check out this misguided book covers: Thank you to Ed Rush for sharing today’s laugh. You can check out his books here. Okay, now back to 3 takeaways: 3 Secrets1. Starting with zero budget Depending on how long you’ve been a reader, you may have heard me tell the story of 8-million-copies-sold The Cafe on the Edge of the World. well…. I found out last week I’ve been telling the story all wrong! up until now, I though he personally foot the bill to…

LISTEN NOW

speaker seeding books hack: 3 secrets, 2 links, 1 quote

Reader, I am giddy with excitement to nerd out with fellow dreamer-doers this Thursday. Specifically, I’ll be covering:- An absolutely bizarre way top authors think about the first few months of book sales (it goes against basic logic)- 45 specific marketing techniques to get your book in front of real people (with examples)- A mental ‘switch’ every author must flip off in their mind BEFORE they market- 5 steps to go from a scattered and stressful launch to smooth and effective (how to create…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.