We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, ‘Don’t Believe Everything You Think,’ which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implementing practical and easily-followed strategies. He maintains an active presence on TikTok with three daily posts, all impressively done on his own without the assistance of a team, giving him firsthand knowledge of what works and what doesn’t. It is my pleasure to reintroduce Joseph to the show today, where we will explore his insightful author journey and the elements that have led to his remarkable success, including the attainment of over 5,000 Amazon ratings. Welcome back, Joseph!
Make sure to follow Joseph on these sites for more of his insightful advice and connect with our author:
Website: https://josephnguyen.org/
Youtube: https://www.youtube.com/@itsjosephnguyen
Twitter: https://twitter.com/itsjosephnguyen
You can also get his book here.
And get his new book, Boundaries = Freedom, here.
a HOT take on book pricing: 3 secrets, 2 links, 1 quote
February 18, 2026
Reader, We’ve been invited to a TikTok shop scaling event this Friday at 4pm PST by one of our partners, Acutrack. Our team will be in attendance as we get more requests every day on what an effective TikTok strategy looks like so this is a chance for our own learnings! If you’d like to attend for free as well just let me know by responding here and I’ll add you to the invite.3 Secrets:1. MY hot? take on book pricing After 6 years of watching hundreds of books priced based on the goals of…