Reader, Last week, we had Eric Ries of The Lean Startup (2,000,000+ copies sold), on Before The Bestseller. He thinks of book marketing like a startup. 3 Secrets1. Kickstarter can benefit you in more ways than one. Eric’s kickstarter was record breaking. That was over a decade ago. Is kickstarter dead? This author doesn’t think so. If your book is a movement and you have a strong network, Kickstarter is the way to go. Interview with Jayson Gaignard out in September but here are a few notes to…

Reader, The Strathdee cheering squad watching my dad win Gold at the Maryland Pickleball Senior Olympics this weekend. Dad, me, mom, sister and my new niece Eloise 🙂 3 Secrets1. Get mentioned in other people’s books A sneaky way to get a trusted source to recommend your book. What better way to convince a reader your book is worth it than a recommendation from an author they already trust? In fact this is the #1 way I build my bookshelf. This takes time, someone has to read your book, then…