In this episode, we focus on Bob Lung and his strategy in creating great content consistently on one topic–Fantasy Football–that allowed him to build his network and sell thousands of copies of his book in a year.

Bob traces back his steps on how he was able to achieve the status of being an authority and resource person in his space.

This episode is  a must listen if you enjoyed the previous one with Jon Sherman.

If you want to learn more about Bob and his book on Fantasy Football, you can check out this link here.