Reader, My launch failed, but on the bright side… my mom bought 47 copies. Huge in the household demographicA relevant joke for today 🙂 3 Secrets: 1. Why your book hasn’t taken off (or has) In its simplest form, these two levers are the only ones you have.If your book hasn’t taken off how you thought it would, it’s the result of one of these two factors:1. How many readers you and your team introduce to your book2. How many other readers those readers tell about your bookThat’s it.#1 is…

Reader, We’re stoked to congratulate our very own Joseph Nguyen on coming in at #3 in ALL hardcover non-fiction sold (400K copies) in 2025. I’ve worked with more agencies than I’d like to admit because most of them are rarely ever able to produce the results they promise. Alex and his team are the first agency out of every single one I’ve worked with that has truly under-promised and over-delivered. Within a few months, they have tripled the results of my previous agencies and what I have…

Reader, Today’s 321 is partly inspired by a fantastic interview with Tim Grahl on The Write Anyway Podcast hosted by Sue Campbell. 3 Secrets: 1. How to network with authors more famous than you Successful people want to see other hard-working people succeed. If you can show someone how hungry you are by actually implementing a piece of advice they have, they are more likely to be invested in your journey. After all, it’s their advice on the line. Step 1: Ask whoever you want to be friends…