In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into Chris’s insights on crafting nonfiction books that resonate with readers and convert them into leads.
We talk about strategies like conducting an “ask campaign” to gather valuable insights from clients, which can help shape your book’s content. Chris also highlights the common challenges authors face, such as how to balance book sales with actually converting those readers into clients and explore the need for books to serve as conversion tools rather than just personal achievements. Chris emphasizes the importance of clear calls to action and even suggests trying out split testing to refine your marketing strategy. If you’re a nonfiction author looking to write impactful books and build trust with your audience, you won’t want to miss this one!
You can check out his website at smartauthormedia.com