Before The Bestseller | Friday Sessions: Insights on Amazon Ads, Systematized Book Marketing, and Influencer Connections | Before the Bestseller 105


We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her memoir, encapsulating struggles like personal betrayal and the complexities of book marketing.

In this session, we take a closer look at how Amazon ads function and the typical hurdles authors run into, particularly with profitability, shedding light on the common frustrations of the publishing landscape. We explore effective strategies for engaging with podcasts and building relationships with micro-influencers, emphasizing the importance of having a solid system for content creation. Additionally, we talk about finding the right balance between quality and quantity in marketing outreach, offering tips for boosting visibility while maintaining a practical focus on delivering real value to readers. Join us as we navigate collaborative learning opportunities in systematized book marketing.

You can check out Kat Finnerty’s book here.

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

AI takeover timeline: 3 secrets, 2 links, 1 quote

Reader, We fear what we do not know. And for those of us with OCD (the uncertainty disease), the fear is more like terror 🙂 No one knows the future… but here’s my attempt at simply explaining a few of the potential paths we take from here based on the “AI camp” you’re in. Knowledge = power, and those who understand the paths from here (and are willing to change) will have a much higher chance of thriving in this new “scary” AI world. Again, I’m a bogan (look it up) from a sugar-cane farm…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.