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Today is all about going viral thanks to what I learned speaking with Brendan Kane who just released The Guide to Going Viral. Here are the top secrets I pull from our chat. Listen to the full conversation here. 3 Secrets 1. Stop the scroll: Start every video or post with a pattern-disrupting hook that visually or emotionally breaks the scroll. Think weird, bold, contradictory, or highly specific. 2. Test 100 Variations of Your Core Message: Don’t post randomly—systematically test different headlines, visuals, intros, and tones to see what resonates. Kane’s agency often tests 100+ variations of a single concept. Take a core message or story from your book (e.g., “why burnout is misunderstood”) and record 5 versions of that message:
Then post them and track which one gets the best engagement. Keep iterating from the winner. This removes guesswork. Kane calls this building a feedback loop with your audience so your content evolves based on real data. 3. Content Series: Kane recommends designing content as episodic series, not one-offs—because people binge what they expect to continue. Launch a weekly series like:
Label every episode with a number (e.g., “Ep 3: Why Most Self-Help Fails”) and drop them consistently. Why it works: This builds habit and anticipation. Kane shows that series-based content consistently outperforms random one-offs because it encourages repeat viewers and community. 2 Links 2. Recent guest on BTB, Brendan Kane, breaks down how to go viral on social media. Listen here. 1 Quote “A professional writer is an amateur who didn’t quit.” with love and sincere appreciation,
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