3 secrets, 2 links, 1 quote

Reader,
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Let’s chat about book pricing:
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3 Secrets:

1. KDP Select Promos

For those who have self-published titles in Kindle Unlimited (KDP Select), you have the ability to discount the price of your book for 7 days every 90 days.

If your book isn’t selling more than 10-20 copies each month, you’re shooting yourself in the foot by not utilizing it.

You can sign up for it here: https://kdp.amazon.com/marketing/manager​

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2. What to price your book?

When it comes to book pricing over the long run, your strategy should be dictated by where your traffic is coming from.

If you’re actively marketing your book on podcasts, blogs, etc., you can expect these buyers to be less price sensitive as they have a connection to you. If a lot of your traffic is coming from Amazon Ads, your readers will be MUCH more price sensitive.

In fact, if a book sells for $9.99 and another for $1.99 and they both sell the same, Amazon will promote the $9.99 book more because they have more to gain.

Keep this in mind if you’re driving substantial traffic to your book on Amazon, you may be able to price it higher than you think.

3. Why is your book discounted on Amazon?​
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​People oftentimes get uneasy when Amazon discounts their book.

THIS IS HUGE!

Unless it’s because your book is listed for cheaper elsewhere, Amazon still pays you royalties based on your price but your ads will show the discounted price.
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Even if you’re traditionally published, it’s most likely still Amazon that’s doing the discount.
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It’s time to aggressively pump up those ads.
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2 Links

1. Listen to Tom O’Neill talk about his Joe Rogan interview, how it happened, and why his publisher disagreed with him on doing the interview. Listen here.
2. Inc. just released an article about the work we do titled, How to Strategically Market and Promote a New Book. Check it out here for a quick rundown of our philosophy on book marketing.

1 Quote

The only way to do great work is to love what you do.” — Steve Jobs

with love and sincere appreciation,

Alex
​BeforeTheBestseller | ShelfLife​
alex@getshelflife.com