11 - Shelf Life

Crafting Legacies,
One Book at a Time

At Shelf Life, we believe the true potential of a book isn’t realized on launch day—it’s built over time. While many in publishing are focused on short-term wins, we’re dedicated to the long game. Our approach is rooted in giving books the time and attention they deserve to grow their audience, break into new categories, and thrive in an ever-changing market.

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Books sold so far, apply below and let’s make sure your book has the impact you envisioned

“I’ve worked with more agencies than I’d like to admit because most of them are rarely ever able to produce the results they promise. Alex and his team are the first agency out of every single one I’ve worked with that has truly under-promised and over-delivered. Within a few months, they have tripled the results of my previous agencies and what I have been able to do myself.
They are some of the most thorough and thoughtful people I’ve come across in digital advertising, and they treated my book like their own. I do not personally endorse products or services often, but Alex and his team are the only agency I’ve worked with that I can wholeheartedly recommend.”

With Love, Joseph

Before The Bestseller:

The Proven Path to Book Sales without going broke.

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Advanced Amazon Advertising

With over 5 years of expertise in managing Amazon Advertising for hundreds of authors( $10M+ Ad Spend), Amazon Ads is a core strength and cornerstone of ShelfLife. Our team of seasoned Pay-Per-Click (PPC) Media Managers brings deep experience with the Amazon platform, using a combination of proprietary planning tools, cutting-edge third-party software, and ongoing monitoring to drive efficient, high-performing ad campaigns. We are dedicated to not only meeting but exceeding our authors' goals, ensuring each campaign delivers maximum impact and results.

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POD PR

Podcast booking, done right. We take care of everything, representing your brand with precision and professionalism. Our team meticulously researches thousands of podcasts, targeting only those in the the top 10% with tailored, engaging pitches that highlight you and your book. Podcast appearances are a key component of any book’s marketing strategy, and we eliminate the hassle, ensuring your message reaches the right audience with maximum impact.

Reader Seeding

What's better than your book in the hands of someone who's problem you're solving for? Nothing. We find where your readers are hanging out and engage with them to become an early reader of your book. Some use the term "micro-influencers". Real people getting your book.

META Ads

Amazon rewards you for sending traffic to their website with improved placement. For example, if you’re sending people to your book page on Amazon, the Amazon algorithms seem to view your book more favorably. When we run Facebook Ads as well as Amazon Ads for an author, the Amazon Ads results are better. This is excluding additional sales brought in from the Facebook Ads themselves. Amazon seems to reward you for sending people to their website. The power of Amazon Ads + Meta Ads together can't be ignored.