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ShelfLife Story · Press and content on autopilot

Press and posts, found and written for you.

Reporters post dozens of source requests every day, and showing up online is what turns a book into an audience. Most authors never get to either. ShelfLife Story finds the press opportunities that fit your book and drafts a ready-to-send reply for each, and it turns your book into a steady stream of ready-to-post content. You review, send, and post.

Get started for $99/mo See how it works

One flat $99/mo · Press matching and content calendar included · Cancel anytime.

ShelfLife trusted by top authors and publishers including
Joseph Nguyen· Nir Eyal· John Strelecky· Connor Boyack· Ed Rush· Marshall Karp· Allan Dib· MBS
Penguin Random House· Amazon Publishing· Authors Equity· Scribe Media

Reporters want experts like you. Your readers want to hear from you. Almost no author has time for both.

ShelfLife Story does both for you. It reads the incoming journalist requests and pulls the ones that fit, and it turns your book into a queue of posts, so press coverage and a visible presence become steady habits instead of lucky breaks.

1,038,591+
Books sold for the authors we work with
Daily
Journalist requests scanned for you
Weekly
A fresh post in your inbox

What you get

Two engines. One subscription.

Every ShelfLife Story membership includes both. They work together to keep you visible between launches and campaigns.

Press matching

Press opportunities, found and written for you

Reporters post dozens of requests every day looking for expert sources, quotes, and contributed articles. We find the ones that fit your book and background, write a ready-to-send response for each, and drop them in your inbox. You review, send, and get quoted.

Content calendar

LinkedIn posts, written from your book

Showing up consistently is what turns a book into an audience, but writing a steady stream of posts is the part most authors never get to. We turn your book into a queue of ready-to-post content and email you one every week. You review, post, and stay visible.

Press matching

How the press matching works

01

We learn your book

We map your book, your topics, and the areas you can speak to with authority.

02

We read the requests

Each business day our system reads incoming journalist queries and pulls the ones that genuinely fit you.

03

We draft your reply

For every match, it writes a tailored response in your voice, so the writing is already done.

04

You review and send

Matches land in your inbox. Most take a couple of minutes to review, send, and get quoted.

A quote in a respected outlet does real work. It gives you a credibility line for your bio, a link that strengthens your website, and proof for event organizers, podcast hosts, and readers deciding whether to trust your book. Authors who show up in the press regularly sell more copies and field more speaking and consulting requests, without the cold outreach or the guesswork.

Content calendar

How the content calendar works

01

We learn your book

The same profile behind your press matches, your topics and the areas you can speak to with authority.

02

We check every post

Each post is checked to read like you wrote it, never like AI.

03

You post weekly

Each week the next post lands in your inbox, ready to copy and paste into LinkedIn.

A steady presence where your readers already spend time keeps your ideas in front of the people who book speakers, buy in bulk, and recommend your book to their teams. Authors who post consistently build an audience that compounds, turning followers into readers and readers into sales, without the blank page or the guesswork.

I've worked with more agencies than I'd like to admit because most of them are rarely ever able to produce the results they promise. Alex and his team are the first agency out of every single one I've worked with that has truly under-promised and over-delivered. Within a few months, they have tripled the results of my previous agencies and what I have been able to do myself.

Joseph Nguyen Author of Don't Believe Everything You Think — 2M+ copies sold

Pricing

One flat plan. Both engines included.

No tiers, no per-feature upsells, no setup fees. Press opportunities and their drafted replies, plus a weekly content calendar, delivered straight to your inbox.

Everything included

ShelfLife Story

$99/ month
  • Qualified press opportunities found for you
  • A ready-to-send reply drafted for every match
  • Quotes, source replies, and contributed article drafts
  • LinkedIn posts drawn from your book, refreshed as you go
  • One post delivered to your inbox every week
  • Every post checked to read like you, never like AI
  • Cancel anytime — billed month to month, no contracts
Get started for $99/mo

Where it fits

ShelfLife Story works on its own or as part of a bigger plan. It keeps you visible between launches and major campaigns, covering the steady flow of reporter requests and the quiet weeks that are easy to miss.

It runs in the background, adding consistent press and content activity alongside everything else you and your PR partners are doing.

Who it fits

Built for authors with a point of view worth sharing.

ShelfLife Story works best for nonfiction authors and subject-matter experts who can speak with authority on their subject, across fields such as business, health, finance, parenting, psychology, and leadership. If your book gives you a point of view worth quoting, reporters are already looking for you, and your audience is already scrolling.

A
Alex Strathdee
Founder, ShelfLife
  • 1M+ books sold for ShelfLife clients
  • $10M+ in Amazon Ads managed for authors
  • Author of Before the Bestseller
  • Featured in Inc. Magazine
  • Works with Penguin Random House, Amazon Publishing

Who's behind this

ShelfLife Story is part of our system for growing a book long after launch day.

For years our team has helped authors grow their books well past launch week. Two of the highest-leverage things an author can do, showing up in the press and showing up online, are also two of the hardest to keep up with. Reporters send dozens of source requests a day, and a steady stream of posts is a job in itself.

ShelfLife Story closes both gaps. It finds the press that fits you and writes the reply, and it turns your book into a weekly post, all in your voice. A quote in a respected outlet and a consistent presence where your readers already spend time earn the credibility, the links, and the word of mouth that keep selling your book long after the launch is over.

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Common questions

Everything you're wondering, answered.

Do I get both the press matching and the content calendar?
Yes. One flat $99 a month includes both. The same profile we build from your book powers your press matches and your weekly posts, so everything stays in your voice.
Do I need any media or writing experience?
No. We find the opportunities and write the drafts, both the press replies and the posts. You review each one, make any tweaks you want, and send or post. If your book gives you a point of view, you're a fit.
Where do the press opportunities come from?
Reporters and producers post source requests every day looking for expert quotes, sources, and contributed articles. Each business day our system reads the incoming requests and surfaces the ones that genuinely fit your book and background.
Will the posts sound like AI wrote them?
No. Every post is drawn from your book and written in your voice, then checked to read like you wrote it rather than like a machine. You review each one before it goes out, so nothing is posted without your say.
How much time does this take me?
A few minutes here and there. Press matches take a couple of minutes to review and send. Posts take a moment to review and paste into LinkedIn. The writing, which is the part that usually eats an author's day, is already done.
Does this replace my publicist?
No. ShelfLife Story works on its own or alongside a bigger plan. It covers the steady flow of reporter requests and the quiet weeks between campaigns, and it runs happily next to the publicists and PR partners we team up with.
What does it cost, and can I cancel?
A flat $99 a month, billed month to month, for both engines. No contracts, no setup fees. Cancel anytime.

Get started

Press and posts, found and written for you.

Qualified press matches and ready-to-send replies, plus a weekly content calendar drawn from your book. All for a flat $99 a month.

Get started for $99/mo

One flat $99/mo · Both engines included · Cancel anytime.