The Amazon Ads platform built by the team behind 1,000,000+ books sold and $10M+ in author ad spend. Everything we've learned managing campaigns for the world's bestselling authors — now automated for you.
Launching at $149/mo · Waitlist members get early access pricing & priority onboarding.
$10,000,000+ of it, across six years and hundreds of authors. ShelfLifeLite is every pattern, every winning campaign structure, every keyword that actually moves books — packaged into a platform any author can run.
Most ad tools are guessing. We're not. Here's what makes ShelfLifeLite different.
Our recommendations aren't pulled from Amazon's public best-practice docs. They're built from patterns we've watched move books across hundreds of titles and millions of dollars in real campaigns.
Joseph Nguyen. Allan Dib. Nir Eyal. Jesse Mecham. We've already managed ads for the books on your shelf — and now the same playbook is available without the agency price tag.
Every account gets access to the same support team that's run campaigns for top authors. We're a team of people who care about books — not a chatbot, not a help center.
Tell us about your book once. We build, launch, and continuously tune campaigns — bid adjustments, keyword expansion, budget shifts — automatically.
The same proprietary research process we use for our agency clients — surfacing high-intent keywords and competitor titles worth targeting for your book.
Real-time visibility into ROAS, ACOS, spend, and sales — explained in plain English, not Amazon's cryptic interface. Know exactly where every dollar is going.
Stuck? Want a second pair of eyes on your campaigns? Our team is in the platform with you — the same people authors like Joseph Nguyen trust with their books.
A few questions about your title, genre, and audience. Connect your Amazon Ads account in two clicks.
Our system uses what's worked across $10M+ in spend to build a campaign structure tailored to your book — live in minutes, not weeks.
Daily optimizations happen automatically. You get a clear dashboard, weekly check-ins, and human support whenever you want it.
I've worked with more agencies than I'd like to admit because most of them are rarely ever able to produce the results they promise. Alex and his team are the first agency out of every single one I've worked with that has truly under-promised and over-delivered. Within a few months, they have tripled the results of my previous agencies and what I have been able to do myself.
No tiered pricing games. No per-feature upsells. You get the full platform and the same team that's run ads for bestsellers.
The platform is $149/mo. Your ad spend is separate and paid directly to Amazon.
We recommend a minimum of $500/mo in ad spend to start. Why? Amazon's algorithm needs enough data to learn what's working — and authors who spend below that often struggle to gain real traction.
We won't force you to spend a dime. But if you're going to do this, do it in a way that gives the algorithm something to get excited about.
For six years, our team at ShelfLife has run Amazon Ads for some of the world's bestselling authors. In that time we've watched the rest of the market — tools built by engineers who've never spent a real dollar on Amazon, agencies that disappear after the launch month, "courses" that teach 2019 tactics — burn through authors' budgets without producing results.
ShelfLifeLite is everything we've learned, packaged so any author can run the same playbook our top clients pay tens of thousands a year for. Not because we couldn't keep charging that — because more authors deserve to actually find their readers.
Join the waitlist →Founding members get early access pricing, priority onboarding, and direct access to the ShelfLife team.
$149/mo at launch · $500/mo recommended ad spend · Cancel anytime.
